Local SEO, AEO & GEO Consultant, London
About Shahed Parvej
I am a search consultant based in London, working with service businesses across the United Kingdom. I have been in digital marketing since 2015 and working in SEO full time since 2016.
I am originally from Ullapara in Sirajganj, Bangladesh, and I say so on my own About page rather than leaving it for someone to discover. My practice runs from London, my roots and part of my team are in Bangladesh, and clients get told that on the first call.
How I got here
Self Taught, Then Proven
I first heard the word freelancing in 2015, while I was studying in Dhaka. I started the way a lot of people do, with pay-per-click revenue share schemes, on the theory that clicking adverts for five cents could not be that hard. It was exactly as bad as it sounds, and within months I had moved to SEO instead.
I did not go to an SEO training centre. There was not one worth paying for near me. I learned through Bengali-language SEO communities, free documentation and a lot of breaking my own websites, and I still publish in both Bangla and English because that is where I learned.
In 2017 I taught myself WordPress development, which changed how I think about the job. Once you have built the page yourself, you stop treating rankings as the finish line. A site that ranks and does not convert is a more expensive failure than one that never ranked at all.
By 2020 I was running SEO in house for a marketing company, then leading a white-label delivery team for a US agency, which is where I learned to work at volume without letting quality slip.
Somewhere in there the clinic work became a specialism. I have never worked in house for a healthcare provider, and I am not going to imply otherwise. What I have done is run campaigns for chiropractors, dental practices and aesthetics clinics in several countries, and that is where most of what I know about regulated advertising and high-value treatment search actually came from.
In 2024 I rebuilt this site, moved my focus to the UK market, and added answer engine and generative engine optimisation to what I offer, because the way people search had genuinely changed and pretending otherwise would have been dishonest.
The dated version
Career
Roles, dates and employers, so the experience above can be checked rather than taken on faith.
- 2015
Started working online
Dhaka, BangladeshBegan with revenue share schemes as a college side hustle while studying, then moved into SEO within months.
- 2016
Moved into SEO full time
Dhaka, BangladeshThe year I stopped experimenting and started treating search as the job. I count my experience from here rather than from 2015.
- 2017
Freelance SEO consultant and web developer
RemoteLearned WordPress development, registered my first agency identity as Shahed Parvej SEO Caffe in Dhaka, and began delivering technical audits, WooCommerce work and ecommerce SEO for clients in roofing, pest control and technology.
- 2020 to 2022
SEO Manager
Biz Topper Ltd, Savar, BangladeshFirst full time in-house role. Keyword research, content briefs, site audits, competitor and backlink analysis, and Google Business Profile and citation work for local clients.
- 2023 to 2026
Team Leader and White-Label Service Provider
Top Level 360, Irvine, CaliforniaLed a remote team delivering white-label SEO for US agency clients: audits, keyword research, competitor analysis, monthly reporting and growth plans. Built and managed the GoHighLevel side too, covering pipelines, workflows, automation and campaigns.
- 2024 to present
Founder, GBPbuster
London and BangladeshA local SEO practice for small service businesses, focused on Google Maps and the 3-Pack. Every playbook published there is written from a campaign I have personally run.
- Present
Founder, Outmarker
RemoteConversion-focused website design, CRO, semantic SEO and marketing automation built on GoHighLevel and n8n, plus Shopify and Replo development.
- Present
Independent consultancy
9 New Change, London EC4M 9AGLocal SEO, AEO and GEO for UK service businesses, which is what this site is for.
What I actually do
Specialisms
Ten years of search work has left me deep in a few specific areas rather than broadly adequate across everything.
Local SEO
Google Business Profile systems, Map Pack rankings, citations, review engines and localised landing pages. The core of the practice.
AEO and GEO
Structuring content and entities so AI assistants and answer engines cite you. Includes AI search volume, zero-click risk and citation gap analysis.
Technical SEO
Site architecture, crawl and index control, internal linking, schema and JSON-LD, and Core Web Vitals. Audits run in Screaming Frog, Search Console and Ahrefs.
Ecommerce SEO
Shopify and WooCommerce. Category and product page optimisation, product schema and faceted navigation hygiene.
Websites and CRO
WordPress builds for clinics and local service businesses, plus Shopify, Replo, Funnelish and Vercel work. Conversion treated as part of the brief, not an afterthought.
Automation and AI workflows
GoHighLevel, n8n, Make and Zapier. CRM management, lead nurturing, and agentic workflows for audits, content briefs and reporting.
Trained and certified
Credentials
Certifications do not rank websites, campaigns do. But when you are handing someone the keys to the profile that generates your calls, it is fair to want proof of training as well as results.
- How to Master Local Link BuildingBrightLocal Academy, 2022
- Search Marketing MasteryDigitalMarketer, 2022
- SEO FundamentalsDigitalMarketer, 2022
- Content Marketing SpecialistDigitalMarketer
- Craft Effective Prompts for Microsoft 365 CopilotMicrosoft, 2025
- AI Prompt Engineer, Level 12025
- Artificial Intelligence and Business StrategyLinkedIn, 2025
Education
- 2019
Diploma in Electrical and Electronic Engineering
Dhaka Polytechnic InstituteFour year diploma, including six months of industrial training on transformers, motors and PLCs at Rainbow Automation, Dhaka.
-
BSc in Computer Science and Engineering
City UniversityCompleted after the diploma.
How I work
What I Will and Will Not Do
Most of what follows is the reason my client list is short. I would rather tell you these up front than have you find out three months into a retainer.
- One client per service, per area: if I already work with a plumber covering Islington, I will not take a second one. It limits my availability and it is not negotiable.
- I do the work: the person you speak to on the call is the person inside your Google Business Profile. Nothing is passed to a junior you never meet.
- No guarantees on rankings: anyone promising page one in thirty days is selling a report, not a phone call. I will give you timelines based on what I have actually seen.
- I will tell you when SEO is the wrong answer: if you are already turning work away, or your problem is pricing or follow-up rather than visibility, I will say so and lose the sale.
- Regulated sectors get regulated copy: dental, legal and chiropractic work is written to GDC, SRA and GCC guidance. If you ask for a claim that will not stand up, I will push back.
- Reporting in calls, not impressions: the measure is enquiries and booked work traced back to the search that caused them.
Do not take my word for it
Verify Me
Everything on this page can be checked. These are the places I exist off this website, which is also how search engines and AI assistants corroborate that I am a real practitioner rather than a brand name.
9 New Change, London EC4M 9AG, United Kingdom
+44 7476 609950 · sales@shahedparvej.com
Straight answers
Questions,
Answered
How long have you actually been doing SEO?
I started working online in 2015 and moved into SEO within months, so I count from 2016 rather than inflating it to 2015. That is around ten years of search work, of which the last six have been predominantly local SEO for service businesses.
Are you based in London or Bangladesh?
Both, and I would rather be straightforward about it. I am originally from Ullapara in Sirajganj, Bangladesh. The consultancy operates from 9 New Change in the City of London, and part of my team remains in Bangladesh. If you want someone whose whole operation sits inside the M25, I am not that, and you should know before you hire me rather than after.
Which sectors have you actually worked in?
Local service businesses make up most of it: trades, removals, cleaning, restoration, pest control and roofing. The clinic side is the deepest specialism, covering chiropractors, dental practices and aesthetics clinics in several countries. I have not worked in house for a healthcare provider, and I would rather say that plainly than let a bio imply otherwise.
Do you work alone or do you have a team?
For consultancy work, I do the work myself. That is the point of hiring a consultant. Through GBPbuster and Outmarker I have people who handle build, content production and automation, so larger projects are not bottlenecked on me, but the strategy and the profile work stay with me.
What is GBPbuster and how is it different from this site?
GBPbuster is my local SEO practice for small service businesses, focused on Google Maps and the 3-Pack, and it is where I publish playbooks. This site is my UK consultancy. Same person, same method, different front door. Outmarker is the third, covering website design, CRO and automation.
Why did you move your focus to the UK?
I spent years delivering for US agencies, white labelled, where the client never knew who did the work. The UK market lets me work directly with the business owner, which produces better campaigns because I am not translating strategy through two layers of account management.
Can I see case studies?
Ask me on a call and I will walk you through live examples and show you the accounts. I am deliberately cautious about publishing percentage gains, because context gets stripped out and the numbers stop meaning anything. If a figure appears on this site, I can evidence it.
What do you charge?
It depends on the sector, the number of areas and what state the account is in, so I quote after the free audit rather than before. The audit costs nothing and you keep the fix list whether or not you hire me.
What I can do for you
Services
Based in the City of London
Find Me on the Map
I work with businesses across the whole of the UK, but the office is real and it is in EC4, a short walk from St Paul's.
If you would rather talk in person than over a call, say so and we will sort a time.
Are you ready to
Get in Touch?
Tell me what your business does and where it needs to be found. I'll send back a prioritised fix list within 24 hours. It's free, and yours to keep whether we work together or not.
fill this in ↘