Written from campaigns, not from a calendar
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Every article here answers a question people actually search for, states the answer in the opening lines and proves it underneath. No filler, and no outcome figures I cannot evidence.
Showing 1 to 10 of 28 articles, newest first
How to Write Content That AI Quotes: A Plain Guide to Answer-First WritingWrite for the reader and put the answer first. Start each section with a question in the heading, state the direct answer in the opening sentence, then support it with a specific figure, source or example. Google says you do not need to chunk content or write specially for AI, and research suggests adding evidence helps visibility. Clear, specific, honest writing is the whole technique.Playbook7 min readRead AEO for UK Solicitors, Dentists and Other Regulated ProfessionsUK regulated professions are in an unusual position: their regulators already require the kind of clear, specific, factual information that answer engines quote. The SRA requires many law firms to publish prices, and the GDC requires dental websites to show names, addresses, complaints procedures and a last-updated date. Publish that information properly and honestly, avoid superlatives and unjustified claims, and you meet the rules and the AEO standard together.Playbook7 min readRead Do Google Reviews Affect Whether AI Recommends Your Business?Yes, but in a different way from the Map Pack. A 2026 SOCi study found AI assistants favoured businesses with above-average ratings and treated reviews as a qualification filter rather than a ranking signal, so a low rating can exclude you outright. Keep your rating competitive, reply to every review, keep new reviews arriving, and never gate, buy or fake them, which UK law now treats as an unfair practice.Explainer7 min readRead What the Original GEO Research Found, and What a UK Business Should Take From ItThe paper that coined GEO tested nine content tactics against a benchmark of generative engines. Adding quotations and statistics performed best, with the best methods improving visibility by up to 41% on one measure, while keyword stuffing offered little to no improvement. Lower-ranked sites gained most. It was a 2023 benchmark on the engines of its day, so treat it as a useful hypothesis rather than a rulebook for Google today.Explainer7 min readRead AI Overviews and Zero-Click Search: How a UK Business Should Measure When Clicks FallPublished estimates of how often AI Overviews appear range from around a quarter of searches to over two fifths, because the number depends on query type, market and method. Google says Overviews often do not trigger, and that clicks from them tend to be higher quality. A falling click-through rate is not proof that AI caused it, so measure calls, directions and enquiries, not clicks alone.Explainer7 min readRead How to Get Your Business Cited by Perplexity (UK Guide)Perplexity shows the sources behind each answer, so the way to be cited is to be a source it can find, trust and quote. Allow PerplexityBot, publish specific citable pages with named authors and real numbers, keep your business facts consistent, and earn independent coverage. Research suggests lower-ranked sites gain more from this kind of optimisation than top-ranked ones, which makes Perplexity a realistic target for smaller UK firms.Playbook7 min readRead Does Schema Markup Help AEO? What FAQ Schema Can and Cannot DoNo schema type switches on AI visibility. Google's guide says structured data is not required for generative AI search and that no special markup exists, though it remains useful for rich results and for making your business unambiguous. Mark up what is true and visible on the page, link your organisation, service and people with consistent IDs, and do not expect FAQ schema to win you an AI answer.Explainer7 min readRead Should a UK Business Block GPTBot and Other AI Crawlers?AI crawlers do different jobs, so treat them separately. Allow the search crawlers, OAI-SearchBot and PerplexityBot, if you want to be shown in those answers. GPTBot and Google-Extended relate to training, and blocking them is a legitimate choice that does not remove you from Google Search. Check that your CDN or firewall is not blocking everything by default, because that is the most common cause of invisibility.Guide7 min readRead How to Check Whether Your Business Appears in ChatGPT, Gemini and PerplexityWrite ten to fifteen prompts a real customer would ask, run each in ChatGPT, Gemini, Perplexity and Google, repeat them on separate days, and record whether you are named, how you are described and which sources were cited. AI answers vary between runs, so a single check proves nothing. Score the pattern over several runs, and use Search Console's Generative AI report for what Google itself served.Guide7 min readRead How to Get Your UK Business Recommended by ChatGPTYou cannot buy a ChatGPT recommendation, but you can remove the reasons it skips you. Allow OpenAI's search crawler, make your name, address and services identical everywhere, earn mentions on sources independent of your own site, keep reviews strong, and publish pages that answer the buyer's questions directly. A 2026 study of large brands found ChatGPT recommended only 1.2% of locations, so qualification matters more than optimisation.Playbook7 min readRead
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