Terms and Conditions

This website is operated by Shahed Parvej, a local SEO, AEO and GEO consultant of 9 New Change, London EC4M 9AG, United Kingdom. Contact: sales@shahedparvej.com, +44 7476 609950.

By using this website you accept these terms. If you do not accept them, please stop using the site.

You may read, print and share the content here for your own business purposes. In return, please do not do any of the following.

• Copy substantial parts of the written content and publish it as your own, including republishing it on a competing website.
• Scrape the site at a volume that affects its availability for other people.
• Attempt to gain unauthorised access to the site, its hosting, or any system connected to it.
• Submit anything through the contact form that is unlawful, abusive, deliberately false, or that contains malicious code.
• Use the contact form to send unsolicited marketing. It is a business enquiry form, not a lead list.

The written content, structure and design of this site are mine unless stated otherwise. Photographs used under the Unsplash licence are credited in the repository and remain the work of their photographers.

Quoting a short passage with a link back is welcome and needs no permission. Reproducing a whole page or article does need permission, and asking for it is usually a formality.

Everything published here, including the articles, the service pages and the guidance in them, is written for a general audience. It is not professional advice about your specific business, and it cannot be, because I have not looked at your site, your profile or your market.

Search engines also change. A recommendation that was correct when it was written may stop being correct without the page being updated immediately. Please use judgement, and ask me if it matters.

This deserves its own section because the industry is full of people implying otherwise. Nobody can guarantee a search ranking. Not me, not an agency, and not anyone quoting you a position and a date.

Google, Bing and the AI assistants control their own results, change their systems without notice, and do not take instructions from suppliers. What I can commit to is the work, the method and honest reporting of what it produced. What I cannot commit to is a specific position, a specific volume of calls, or a specific timescale for either.

Anything on this site describing typical timescales, such as four to eight weeks for Map Pack movement, is an observation from past campaigns, not a promise about yours.

The free audit is exactly that: free, with no obligation and no automatic follow-up sequence. It is offered on these terms.

• It is a professional opinion based on the information available to me, including public data and whatever access you choose to give.
• It is yours to keep and act on, whether you engage me or not.
• It is not a guarantee that following it will produce a particular outcome.
• I may decline to produce one, most commonly because I already work with a competitor in your area and service.
• Where you give me access to Google Analytics, Search Console or your Google Business Profile, I will use it only to produce the audit, and you can revoke it at any time.

These terms cover the website and the free audit. They are not the contract for paid work. Any engagement is governed by a separate written agreement covering scope, fees, term, notice, confidentiality and ownership of what is produced.

Where these terms and a signed engagement agreement disagree, the engagement agreement takes precedence. Nothing on this website, including any price range mentioned in an article or FAQ, constitutes a quotation or an offer capable of acceptance.

This site links to other websites and embeds two Google maps. Those are not under my control, and a link is not an endorsement of everything on the site it points to. I am not responsible for the content, accuracy or privacy practices of any third-party site. Distances shown beside the travel times map are straight line and approximate; use the map itself for real routes.

I aim to keep this site available and accurate, but I do not promise it will be uninterrupted or error-free. It may be unavailable for maintenance, because of a hosting problem, or for reasons outside my control. I may change, withdraw or add content at any time without notice.

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. Your statutory rights are not affected.

Subject to that, and because this website is provided free of charge: I am not liable for business losses arising from your use of it, including loss of profit, loss of revenue, loss of business, loss of anticipated savings, or loss of data. If you use the information here to make a decision about your own website or marketing, that decision is yours.

Liability arising from paid work is dealt with in the engagement agreement for that work, not here.

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them or from your use of this website.

I may update these terms from time to time. The version published here is the one that applies, and the date at the top tells you when it last changed. Continuing to use the site after a change means you accept the updated terms.

If anything here is unclear, ask. Email sales@shahedparvej.com or call +44 7476 609950 and you will get a straight answer from me rather than a form response.