The Girl's Mart

The brief

The Girl's Mart is a Bangladeshi online store selling across eleven product categories: sarees, dresses, three piece sets, jewellery, t-shirts, hoodies, combo sets, skin care and makeup. It runs on WordPress and WooCommerce, prices in taka, and it was new.

The engagement covered the whole route rather than a single service: design, build and then ecommerce SEO on top of it. That means category structure, product templates, technical setup and the search work are all the same decision rather than one team inheriting another team's constraints.

The results, in full

The ten queries doing the work

Those ten carry 63 clicks from 2,436 impressions, a 2.6% CTR against a site-wide 1.6%. They are 30% of all clicks from 18% of all impressions, which is a healthier concentration than it looks for a catalogue this wide.

What the data shows

The customers search in Bangla. The site is in English.

Six of the ten queries are written in Bangla script. The site declares itself as en-US and its categories, product titles and descriptions are in English. Those two facts sit awkwardly together, and they are the single most useful thing in this report.

Strip the brand searches out and the two scripts convert almost identically, 1.6% against 1.8%. The difference is volume: Bangla carries 77% of the non-brand impressions, 1,491 of 1,929. The store is being found by Bengali-speaking shoppers who are then handed an English page.

The same saree, searched two ways

Rajshahi muslin is a regional Bangladeshi weave, and it appears in the top ten twice, once in each script:

Two to one in favour of Bangla, at effectively the same click rate. Both are real and both need serving, which is an argument for carrying the romanised terms alongside Bangla rather than replacing one with the other. A single English product page is currently trying to do both jobs.

Price is the buying signal, and it has a word

Four of the ten queries contain দাম, the Bangla word for price. Those queries behave differently from the rest:

Half again the click rate from a third of the impressions. It holds across both product lines: বুটিক থ্রি পিস converts at 0.7% and the same phrase with দাম on the end converts at 1.7%. Somebody asking what a thing costs is further down the funnel than somebody asking what it is, and in this market they say so in the query itself.

A competitor's brand is already in the data

আড়ং থ্রি পিস দাম is Aarong three piece price. Aarong is the largest fashion retailer in Bangladesh, so this is a shopper pricing up the market leader and landing on a store a fraction of its size. Only 2 clicks, but it converts at 2.7% and it is the kind of query that rarely appears by accident.

Eleven categories, one of them earning

Every query in the top ten is apparel, specifically sarees and three piece sets. Skin care, makeup, jewellery, t-shirts, hoodies and the combo sets contribute nothing to it. That is not proof they earn nothing, since the top ten is 30% of clicks and there are 590 more queries behind it, but it does say which half of the catalogue search has noticed so far.

The brand is forming, with a wobble

girl mart and girls mart together take 31 clicks at 6.1% CTR, 15% of everything the site earns. People are starting to search for the store by name, which is the clearest early sign that a new ecommerce brand is landing. Neither spelling matches the actual name, The Girl's Mart, and that gap is worth closing while the entity is still young.

The direction of travel

The impression line is visibly higher in the second half of the window than the first, with daily peaks moving from the twenties and thirties into the fifties and seventies. Clicks are too sparse at this volume to read a trend from honestly: a day with three clicks and a day with none are not meaningfully different. Impressions are the leading indicator here, and they are going the right way.

What I would do next

1. Publish in Bangla. Category pages, product titles and descriptions. Six of the ten best queries are in a script the site does not use, and that is the largest gap in the account by a distance.
2. Keep the romanised terms as well. rajshahi muslin saree is a third of that product's demand on its own. This is an and, not an or.
3. Put price where the দাম queries land. Price-led searches already convert half again as well. Visible pricing, structured data and titles that answer the question are cheap work.
4. Decide whether beauty is a real line or a long tail. Eleven categories is a lot to maintain if search only wants two of them.
5. Settle the brand spelling. The store is The Girl's Mart, the searches are girl mart and girls mart. Consistent naming across the site, profiles and structured data is how that resolves.

What this does not prove

• No orders, revenue or conversion figures are published here. That data belongs to the client. The search data is what I can evidence, so the search data is what you get.
• 207 clicks is a small number. It is in the metrics strip at full size rather than dressed up as a percentage increase from a near-zero base, which is the usual trick with a new site.
• There is no before-and-after, because there was no before. The store and its search presence were built in the same engagement.
• The analysis covers the top ten queries, which is 30% of clicks. The other 70% sits in a 600 query tail that Search Console will not export in full.

If you are selling into a market that searches in a language your site does not speak, the query report will tell you long before the revenue does. It is one of the first things a free audit looks for.