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Every article here answers a question people actually search for, states the answer in the opening lines and proves it underneath. No filler, and no outcome figures I cannot evidence.
Showing 21 to 28 of 28 articles, newest first
Local Citations, And When They Stop MatteringA local citation is any mention of your business name, address and phone number on another website. Their job is corroboration, not authority: they help a search engine confirm your details are real and consistent. Fixing inconsistencies is worth doing. Buying two hundred new directory entries is not.Guide2 min readRead Review Recency Beats Review VolumeA steady flow of recent reviews does more for Map Pack visibility than a large total that stopped growing. Reviews feed prominence, one of three local ranking factors, and recency carries weight independently of the running count. Chasing a review target is the wrong objective; building a system that produces two to four a month indefinitely is the right one.Explainer3 min readRead Your Primary Category Decides Everything ElseYour primary Google Business Profile category is the single highest-leverage field on the profile, because it decides which searches you are eligible to appear for before any other ranking work counts. It is free to change, it takes a minute, and a wrong one caps everything downstream.Guide2 min readRead Why Your Map Pack Rankings DroppedBefore anything else, confirm the drop is real: check positions across a grid of locations rather than from where you are sitting, because Map Pack results change street by street. If it is real, work through the six usual causes in order: a suspension or quality edit, a category or information change, a competitor's move, review velocity stalling, a website change, then a Google update.Playbook4 min readRead What Ongoing SEO Maintenance InvolvesOngoing SEO maintenance is the work that has to repeat because the market keeps moving: reviews, profile activity, content updates, competitor response, technical monitoring and reporting. A large part of what is billed as ongoing is genuinely one-off, and knowing which is which is how you tell a working retainer from a subscription to a monthly deck.Guide3 min readRead How to Measure Local SEO ROILocal SEO ROI is the profit from search-attributed jobs minus what you spent, divided by what you spent. The hard part is not the formula, it is getting three numbers honestly: how many enquiries came from search, what proportion become customers, and what a customer is actually worth to you. Without call tracking, most businesses are guessing at the first one.Guide3 min readRead SEO, AEO and GEO: The DifferenceSEO earns you a position in a list that a person then chooses from. AEO earns you a mention inside an answer that has already done the choosing. GEO is the layer underneath both: making your business a clear, corroborated entity so those systems know what you are before they decide whether to recommend you. Most businesses need all three, built in the order GEO, SEO, AEO.Explainer3 min readRead What Entity Building Actually IsEntity building is the work of turning your business from a string of words a search engine has to guess about into a thing it can identify and state facts about. In practice that means one exact name, address and phone number everywhere, structured data that agrees with your visible content, and corroboration on sources the engine already trusts.Explainer4 min readRead
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